Interest in Google+ falling among users

Are users already getting tired of the fledgling social network for Google? A recent study offers data that supports a slowdown in traffic on Google+.

Experian Hitwise released a report today that supports a slowdown in usage of the Google+ social network. According to the analytics firm, total Google+ visits fell by three percent during the week of July 23. The week prior (July 16) saw a traffic increase of 283 percent over the previous week at about 1.86 million visits. User engagement also dropped as Google+ members spent 10% less time on the site. Specifically, users spent about 5 minutes, 15 seconds on the site during the July 23 week compared to nearly 6 minutes during the July 16 week.

Google co-founder Larry Page claimed that users had shared over one billion items on Google+ on a July 14 conference call and comScore reported that the site broke 20 million users last week. It’s possible the waning interest in the social network can be explained by the lack of access to the public. Without friends to populate the network, users are less likely to spend time on Google+ and focus attention on social networks like Facebook.

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